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Westwicke Blog

The Westwicke Blog is designed to deliver information and insights into the ever-changing world of healthcare communications.

Biotech IPOs: What to Expect in the Second Half of 2020

Posted on August 6th, 2020. Posted by

Biotech IPOs

For much of the first half of 2020, the coronavirus pandemic ground most business to a halt. Biotech innovation, however, has continued in full force. Even during the turbulent first few months of the year, biotech companies have moved forward with successful IPOs.

The pandemic isn’t over, however, and cases continue to rise in parts of the U.S. What will that mean for IPOs in the second half of the year?

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4 Key Questions to Consider When Preparing for Q2 Earnings Season

Posted on July 16th, 2020. Posted by

Questions for Q2 Earnings

The continued uncertainty created by the COVID-19 pandemic will continue to present unique challenges for public company management teams as they report Q2 earnings and attempt to provide the investment community with an appropriate update on the business.

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12 Elements Your Investor Relations Website Must Include

Posted on July 8th, 2020. Posted by

Westwicke Investor Relations Website Checklist

Today, potential investors who are interested in learning about your company will likely visit your website before anything else. To make a good first impression, your investor relations website should be informative, appealing, and easy to navigate. This will allow investors to quickly understand all the fundamentals of your business before setting up a time to meet with management.

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5 Tips for Effective Analyst Communications

Posted on June 4th, 2020. Posted by

5 Tips for Effective Analyst Communications

Properly handled relationships with Wall Street analysts can play a key role in a company’s investor relations plan and overall success. However, missteps can create unnecessary problems — especially considering that analysts may share anything you say with the public markets — so executives should approach these relationships carefully. Use the checklist below to maintain effective analyst communications.

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Do’s and Don’ts for Providing Guidance

Posted on April 28th, 2020. Posted by

Do’s and Don’ts for Providing Guidance

Guidance has long been a key component of any investor relations program. However, due to the coronavirus outbreak, companies in different industries are now in very different positions in regards to their ability to provide guidance. Some companies may be opting to make changes to their disclosures and areas of focus; others are choosing to suspend guidance until things return to some level of normalcy and predictability.

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Should You Proceed With IPO Planning Regardless of Market Conditions?

Posted on April 22nd, 2020. Posted by and

Should You Proceed With IPO Planning Regardless of Market Conditions?

In January, we made three predictions about the IPO market in 2020 — but no one could have predicted the current market conditions and business ramifications as a result of the coronavirus pandemic. Companies across the globe have had to change the way they do business, from transitioning to a remote workforce to making changes to their supply chain.

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Social Media in the Age of Social Distance

Posted on March 27th, 2020. Posted by

Social Media in the Age of Social Distance

With coronavirus spread on the rise, we’ve only begun to see the impact in the U.S. and witness its full expression in the world. These are, without question, uncertain times. And people are actively searching for information online: “coronavirus” may be the largest Google search trend in history, and every 45 milliseconds someone searches the term “coronavirus” on Twitter. There is information overload and a serious appetite for more.

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COVID-19 Guidance for Businesses: How to Handle Scheduled Events Like Investor Days

Posted on March 24th, 2020. Posted by

COVID-19 Guidance for Businesses: How to Stay Visible

Over the past few weeks, cities, states, and businesses have begun taking measures to help slow the spread of COVID-19. For many companies, that means encouraging or requiring employees to work from home. For others, it means cancelling conferences, meetings, and investor days.

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What to Do After You File Your S-1

Posted on March 12th, 2020. Posted by

S-1 Checklist

During the year (or more) before your company goes public, you’ll be in a constant state of activity, from building relationships with investors, bankers, and sell-side analysts, to engaging in test-the-waters meetings. However, once your S-1 flips public, the U.S. Securities and Exchange Commission (SEC) requires that you wait 15 days before your road show begins. That doesn’t mean you should sit back and relax, though. Use this checklist to maintain your company’s momentum and progress during this time.

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4 Critical Elements of an Effective IR Website

Posted on February 20th, 2020. Posted by

IR website

Any company looking to attract market attention today shouldn’t underestimate the importance of a sophisticated corporate website with a high quality investor relations section.

Potential investors interested in learning more about your firm will likely visit your website before anything else, so put your best foot forward by making your IR website appealing and its pages informative and easy to navigate.

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