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Westwicke Blog

The Westwicke Blog is designed to deliver information and insights into the ever-changing world of healthcare communications.

Our Most-Read Investor Relations Posts of 2020

Posted on February 23rd, 2021. Posted by

Top 2020 Westwicke Content

No one would argue that 2020 was unique and challenging for almost every industry, including healthcare. The year forced both public and private companies to reconsider many aspects of how they do business and communicate with the investment community. As we all adapted and learned, our Westwicke blog covered a variety of investor relations topics, both pandemic related and not. Below are some of the most popular blog posts we published this year.

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Formal Financial Guidance for FY’ 21: Reinstate or Wait?

Posted on February 10th, 2021. Posted by

Formal Financial Guidance

Many public companies withdrew, or never introduced, formal financial guidance in spring 2020 as a result of severe and widespread business disruption and the high level of uncertainty surrounding the COVID-19 pandemic. We are now roughly two weeks into the fourth quarter and fiscal year 2020 earnings reporting season and wanted to share a few notable trends and key considerations that public company management teams should bear in mind as they evaluate whether to give formal financial guidance for 2021.

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A View From Washington: Top Biden Administration Priorities and Their Implications for Business

Posted on February 9th, 2021. Posted by

Priorities and Their

As the Biden Administration begins to implement its agenda, and with the 117th Congress now fully controlled by Democrats, the pace of activity in Washington is poised to accelerate. In this post, we have detailed a cross section of the Biden Administration’s domestic priorities, provided analysis of them, and offered a strategic overview of how companies can position themselves to simultaneously benefit from this activity and, importantly, prepare in the event they become the focus of unwanted scrutiny.

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Panel Discussion and Highlights from the Westwicke / ICR Conference 2021

Posted on January 27th, 2021. Posted by

Westwicke ICR Conference 2021

The 2021 Westwicke / ICR Conference went virtual this year — and like many in-person events suddenly turned remote, attendees found new and unexpected opportunities for connecting with each other. Namely, the ability, finally, to be in two meetings at once.

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How to Write Your Annual Letter to Shareholders

Posted on January 19th, 2021. Posted by

Writing Your Annual Letter to Shareholders

Warren Buffet makes the news each year for his letter to Berkshire Hathaway shareholders. By employing his uniquely wry and contrarian style and covering many topics that have little direct bearing on Berkshire’s results or prospects, Buffet has taken one of the staple obligations of a public company CEO, and turned it into something much larger — a kind of State of the Union from the desk of one of our most important business leaders.

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What Will 2021 Look Like for Healthcare Companies? 4 Predictions

Posted on December 17th, 2020. Posted by

What Will 2021 Look Like for Healthcare Companies?

No one could have predicted the events of 2020. However, given the strength and evolution of the healthcare and biotech industry over the past 12 months, the team at Westwicke has some ideas about how the upcoming year may unfold. Below, we provide insight into what the new year may bring.

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6 Questions Investors Will Ask to Make a Decision About Your Company

Posted on December 10th, 2020. Posted by

6 Questions Investors Will Ask

Every investor’s decision-making process is unique. However, understanding their primary concerns and anticipating common questions can help you better align your message with what the investor needs to hear in order to come to an investment decision.

There are six questions in particular that investors will ask about you and your market opportunity before making an investment decision. Use the checklist below to prepare your answers to these common investor questions prior to your next meeting.

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Healthcare Communications: The Impact of the Pandemic

Posted on November 16th, 2020. Posted by

Healthcare Communications: The Impact of the Pandemic

After nearly 20 years of working in healthcare communications, the excitement never gets old for me. What’s not to love about an industry that’s critical to life itself, rife with issues and controversy, and delivers a solid dose of the unexpected on a daily basis?
In my mind, a highlight is the problem solving our job requires every day. Whether pursuing an opportunity, managing an issue or leveraging an insight, it’s our responsibility to chart the path forward on behalf of our clients.

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Direct Listings: A Communicator’s Guide

Posted on November 11th, 2020. Posted by

Direct Listings: A Communicator’s Guide

After a long period of market uncertainty driven by the COVID-19 pandemic, the second half of 2020 saw market conditions improve for IPOs with a recent flurry of tech companies making their debut. With increased demand to access the public markets, a strong pipeline of companies set to come to market is shaping up quickly for all of 2021.

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Top 10 Investor Relations Best Practices

Posted on November 4th, 2020. Posted by

Investor Relations

Properly positioning your story within the investment community can help you build a quality, long-term shareholder base and enhance equity market value. To develop an effective investor relations strategy, you must understand how to best interact with investors, stay visible, and adapt to deliver both good news and bad.

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Have News to Release?

Find out whether you should file a Form 8K, issue a press release, or do both by using our easy-to-reference chart, “Form 8K vs. Press Release: What’s the Difference?

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