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Posts by Michael Fox

Michael Fox

Michael Fox is a Managing Partner and Chief Client Officer on Westwicke’s public relations team. He has extensive experience in in strategic communications at global PR agencies and in politics. He has a BA in political science and government from Hobart and William Smith Colleges.

Control the Narrative: 4 Ways to Integrate Investor Relations and Public Relations

Posted on December 12th, 2019. Posted by

IR and PR Integration

In today’s world of ubiquitous, instantaneous, and interconnected information, integrated communication should be a key strategic priority for all companies. However, it is even more important in the healthcare space, especially for early stage, pre-revenue life sciences companies, where the investor story is indistinguishable from the product or technology story.

Many companies struggle to unify their message and deliver a cohesive story to the marketplace. As a consequence, the many other voices in the arena — competitors, analysts, key opinion leaders, regulators, investors, advocacy groups, the media, and others — shape the perception of your company for you.

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Want to know how investors view your company?

Conducting a perception audit is an important way to strengthen your company and your relationships with investors. Get insight into the process in our eBook, How to Conduct a Perception Audit: A Complete Guide.

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