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Posts by Mark Corbae

Mark Corbae, Sr. Vice President ICR Inc

Mark Corbae is a Senior Vice President on Westwicke’s public relations team. He has extensive experience in developing corporate communications and investor relations programs for clients in all stages of growth. He has a BA in communications from William Paterson University.

5 Steps to Develop Your Company’s Crisis Communications Plan

Posted on October 31st, 2019. Posted by

Crisis Communications Planning

Any company, no matter how diligent, can find itself suddenly thrust into a crisis — a natural disaster, product safety issue, whistleblower claim, or other unforeseen emergency. When an incident occurs, especially one that disrupts operations or threatens the company’s reputation, stakeholders, be they customers, shareholders or partners, will want to immediately know what happened and how they’re affected. Mishandling the crisis can exacerbate the problem and shake public trust, causing long-lasting harm. And in the current era of instantaneous digital and social media communications, if you don’t communicate during an urgent situation, others may get there first and define it for you.

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Planning an investor day?

Investor days — whether virtual on in-person — should play a key role in your investor relations strategy. Use our new eBook, How to Host a Successful Investor Day, to plan and coordinate your next event.

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