Any company, no matter how diligent, can find itself suddenly thrust into a crisis — a natural disaster, product safety issue, whistleblower claim, or other unforeseen emergency. When an incident occurs, especially one that disrupts operations or threatens the company’s reputation, stakeholders, be they customers, shareholders or partners, will want to immediately know what happened and how they’re affected. Mishandling the crisis can exacerbate the problem and shake public trust, causing long-lasting harm. And in the current era of instantaneous digital and social media communications, if you don’t communicate during an urgent situation, others may get there first and define it for you.
Posts by Mark Corbae
Mark Corbae is a Senior Vice President on Westwicke’s public relations team. He has extensive experience in developing corporate communications and investor relations programs for clients in all stages of growth. He has a BA in communications from William Paterson University.
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