ICR Westwicke’s PR team cuts through the clutter by providing strategic communications solutions informed by decades of real-world experience across multiple healthcare sectors, working with global pharmaceuticals, emerging biotech and medical tech companies, hospital and providers, non-profits and others. We communicate the promise of your science and the potential of your business to the media, healthcare professionals, advocates and patients.
Branding and Positioning
Whether it is developing a new corporate identity, creating talking points about a unique mechanism of action, or conducting market research to test and refine messaging with different demographic groups, we help make sure your message will resonate and you are positioned for success.
The media is a critical channel to deliver your messages to all stakeholders, including, investors, analysts, payors and patients. With extensive relationships with key healthcare and science reporters at top-tier business, financial and healthcare media outlets, we help maximize the impact of your news flow, and generate creative ways to keep you on the media’s radar between substantive announcements.
Media & Presentation Coaching
Are you ready for an upcoming presentation at a medical meeting, planning an IPO Roadshow, or doing an interview with CNBC? We provide executive coaching and media training to help your spokespeople effectively and confidently deliver your story in a succinct and understandable manner.
Beyond regular news flow, we help you “own” the topics that are most important to your business. Through by-lined articles, op-eds, speaking opportunities and events, we help you identify and leverage the “intellectual capital” within your organization to enhance credibility and awareness.
Influencer Engagement and Advocacy Relations
Media are not the only influencers that matter. We identify, train and mobilize credible third parties (including scientific and medical experts, professional and patient advocacy organizations and other influential individuals and groups) to provide key commentary in the press, deliver critical testimony, facilitate clinical trial enrollment, and communicate to their larger constituencies.
Medical Meeting Support
Medical meetings are not just for presenting data. They also provide a great platform for conducting proactive corporate visibility and thought leadership initiatives that can help cut through the clutter and put more eyes on you. We work with you to secure meetings with media and other key influencers on site, time the dissemination of news announcements, tweets, and other communications before and during the conference to influence the meeting dialogue.
We do more than just get press coverage of your data readout and news flow. We can develop PR programs that educate the market about your products and services. We help our clients implement PR campaigns that raise awareness and engagement among healthcare professionals, patients, caregivers and payers, while complying with applicable laws and regulations.
IPO PR Support
An IPO is a critical branding event and we help companies maximize the impact of their listing day to get on the radar of key stakeholders and make a strong impression as they begin life as a public company. Activities include:
- Market Open Event – Coordinating with NYSE or NASDAQ around potential event and managing all logistics for company participation
- Media Outreach – Proactively pitching to secure interviews on the day of the IPO with business, financial, healthcare and local media
- Media Interview Preparation – Provide comprehensive preparation for interviews, including:
- Development of key messages
- Extensive briefing book with anticipated questions and helpful tips for television interviews
- Pre-interview prep coaching session (including review of sample IPO interviews)
- Interviews and Follow-up
- Employee Communication – Development of internal communications to announce successful pricing/listing