No matter how careful you are as a company, you can quickly find yourself in the center of a crisis you didn’t expect. When that crisis disrupts operations or threatens the reputation of the company, you must act swiftly but carefully.
Mishandling a crisis can cause long-term harm. A comprehensive crisis communications plan is key during a crisis, and developing it during normal business operations allows you to make the best decisions and preparations with a cool head. Use these five tips as you create your plan.
Tom McDonald is a Partner/Managing Director and Head of Business Development. He is responsible for marketing the firm’s capabilities to potential new clients as well as the institutional investment community.