No matter how careful you are as a company, you can quickly find yourself in the center of a crisis you didn’t expect. When that crisis disrupts operations or threatens the reputation of the company, you must act swiftly but carefully.
Mishandling a crisis can cause long-term harm. A comprehensive crisis communications plan is key during a crisis, and developing it during normal business operations allows you to make the best decisions and preparations with a cool head. Use these five tips as you create your plan.
Westwicke Partners is the largest healthcare focused investor relations firm in the country. We provide customized investor relations programs and independent capital markets advice to small and mid-cap healthcare companies.