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The Westwicke Blog is designed to deliver information and insights into the ever-changing world of healthcare communications.

Developing Your Company’s Crisis Communications Plan: 5 Critical Steps

Posted on July 22nd, 2021. Posted by

Developing Your Company's Crisis Communications Plan 5 Critical Steps

No matter how careful you are as a company, you can quickly find yourself in the center of a crisis you didn’t expect. When that crisis disrupts operations or threatens the reputation of the company, you must act swiftly but carefully.

Mishandling a crisis can cause long-term harm. A comprehensive crisis communications plan is key during a crisis, and developing it during normal business operations allows you to make the best decisions and preparations with a cool head. Use these five tips as you create your plan. 

5 Steps to Develop Your Company's Crisis Comms Plan

Tom McDonald

Tom McDonald is a Partner/Managing Director and Head of Business Development. He is responsible for marketing the firm’s capabilities to potential new clients as well as the institutional investment community.

View full bio   |   Other posts by Tom McDonald

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