The relationships you build with investors are crucial to your overall business strategy. But as you develop a strong investor relations (IR) plan, consider the following core elements that will help you build a credible reputation with the right audience. From fine-tuning your messaging to nurturing shareholder relationships to selecting the right partner, the investments you make now, will pay off over the long-term.
Tom McDonald is a Managing Director and Westwicke's Head of Business Development. He is responsible for marketing the firm’s capabilities to potential new clients as well as the institutional investment. He has a BS in political science from Towson University.