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Westwicke Blog

The Westwicke Blog is designed to deliver information and insights into the ever-changing world of healthcare communications.

The Sell-Side Perspective — Wall Street Revealed Webinar Highlights

Posted on September 27th, 2013. Posted by

Sell-side analysts hold big sway with the investment community, and can help your company’s potential to attract investors. To work in your favor, analysts must know the ins and outs of why your company or product represents the next best thing in the marketplace. They also need confidence in your company’s potential to make it to the next level.

While the reputation of sell-side analysts came under fire with conflict of interest stories this past decade, and new regulations helped level the playing field, analysts continue to play powerful roles in the marketplace, and companies are wise to nurture strong relationships. What’s it like in today’s market from the sell-side point of view? And how can you better your chances of making it on analysts’ coverage lists and receiving a coveted “Buy” rating? Continue Reading

Three Tips for Working With Your Analysts

Posted on August 21st, 2013. Posted by

Three Tips for Working With Your Analysts

Over the last decade, various regulatory adjustments have dramatically changed the buy-side/sell-side scenario and how companies interact with both sides of The Street. In 2000, the SEC adopted Regulation FD, which aims to promote the full and fair disclosure of information by publicly traded companies. Two years later, Sarbanes-Oxley mandated reforms to enhance corporate transparency and reduce conflicts of interest among securities analysts. Crucially, today, management teams need to provide the same information to both sell- and buy-side analysts.

The following are a few tips to help you better manage your analyst relationships:

  1. Keep the talking points consistent between the sell-side and buy-side analysts. Regulation FD mandates that you treat both sides equally. Be straightforward, transparent and candid with both. Shareholders that receive different information from the analysts will take this as a red flag.
  1. Appreciate the nuances between buy- and sell-side analysts. It’s important to understand that buy- and sell-side analysts have different jobs and play different roles.  For instance, the sell-side analyst needs to have a price target over the next year.  The buy-side analyst may create a target price over the next three years.  As a result, each may interpret the exact same information differently. Continue Reading

Top 10 Reasons Analyst Ratings Don’t Matter

Posted on May 15th, 2013. Posted by

Top 10 Reasons Analyst Ratings Don’t Matter

Management teams and IR professionals tend to take stock rating downgrades personally.  While a downgrade may sting on the day of, in the long run all stocks’ ratings are subject to fluctuations – both up and down.  To get a better feel for how the buy-side reacts to ratings downgrades, we reached out to both buy-side analysts and portfolio managers to get some real-time feedback.  The conclusion? In general, the buy-side really doesn’t care about the rating on a particular stock.  The representatives we spoke to clearly are more interested in learning as much as possible about a company and are less interested in a stock’s label.

Following are ten direct quotes about this topic that speak to why analyst ratings really don’t matter:

  1. “I don’t care about analyst ratings. I do my own research and try not to let the sell-side influence me.”
  2. “I love analyst downgrades because it gives me an opportunity to buy the stock.”
  3. “Most of the time I don’t even know what their ratings are, I just talk to the analysts that know the company the best.”
  4.  “I’ve done this for long enough to know that more than half of them are wrong on their ratings.”
  5. “Sometimes ratings are based on momentum and not fundamentals.  I invest in fundamentals.” Continue Reading

Negative Analysts: 3 Strategic Steps For Managing Them

Posted on April 3rd, 2013. Posted by

Negative Analysts: 3 Strategic Steps For Managing Them

Sell ratings got you bothered? Can’t shake the feeling that an analyst is holding a grudge? Wish you could just make them go away?

Let’s discuss your negative analyst strategy in 3 steps:

 

  1. Remember the big picture
  2. Avoid the pitfalls
  3. Engage and execute

1. Remember the big picture.

There will always be analysts who are negative on your company. They won’t go away. Why?

Continue Reading

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