Going Public: Tell a Better Transaction Story
When entering the public markets, successfully announcing your milestone hinges on preparation and telling the right story at the right time. Learn how.
When entering the public markets, successfully announcing your milestone hinges on preparation and telling the right story at the right time. Learn how.
I remember when reporters answered their phones because they were always at their desks, and only the very wealthy had cell phones. I remember sending materials via overnight mail, because that was the way reporters in Washington, D.C. wanted to be pitched. Then came dial-up internet and the common chime: “You’ve got mail.”