Westicke Partners


James Heins

Jim applies his 30 years experience in healthcare and pharmaceutical communications to helping emerging life science and multinational healthcare and pharmaceutical companies achieve their communications goals.


Jim Heins

He specializes in corporate reputation, scientific and marketing communications, stakeholder engagement, crisis management, and patient advocacy and education. Jim implements multi-channel communications programs to help clients raise their profile in the investment community and pharmaceutical sector and support the development and commercialization of pharmaceutical products and medical devices.

For 18 years, Jim worked as a communications executive within the pharmaceutical industry. He was Senior Director of Corporate Affairs & Communications at Purdue Pharma, where he led external and internal communications. In this role, he successfully positioned the company as an industry leader and responsible corporate citizen. He also managed several high-profile crises related to product liability, corporate restructuring, and government investigations and regulatory actions. Prior to joining Purdue, Jim was responsible for corporate reputation, internal communications, and day-to-day media relations at Boehringer Ingelheim. He was a key player in a multi-national initiative to create a unified global brand for the company.

In addition to his in-house experience, Jim has held senior-level positions in the life science and healthcare practices of several PR agencies, including Cooney Waters Unlimited, Burns McClellan and Fleishman-Hillard. Jim is a graduate of the University of Richmond in Richmond, VA.

Read a blog post by Jim


Westwicke will operate as ICR’s healthcare practice and integrate ICR’s capabilities. Read more in the press release announcement.

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