The Best Defense Is Preparation: A Guide to Crisis Communications Planning
A crisis can break in an instant. But too often, company leaders take on an “it won’t happen to us” attitude, and as a result, they never take the necessary steps to prepare in advance for an inevitable negative event.
In this eBook, we walk through every aspect of creating a crisis communications plan, so you can respond quickly and effectively the moment a crisis hits. The eBook explores:
- How to conduct a vulnerability assessment
- Critical elements to include in your crisis communications plan
- Who should be on your crisis communications team
- Why you should conduct crisis simulations
This eBook originally appeared on our parent company blog, ICR Insights.