Tim leads the Digital Branding practice at ICR, directing our digital, social and creative services. The creative inspiration behind some of the world’s best-known brands, Tim began his career as an illustrator for a radio station. But he quickly built his reputation as an award-winning copywriter and creative director at Ogilvy, DDB, Young & Rubicam, J. Walter Thompson, and McCann Erickson. Highlights include Super Bowl spots for Anheuser Busch, launching Motorola, introducing Lucent and producing multi-national campaigns for ExxonMobil, Gillette and Capital One.
Prior to joining ICR, Tim was the founding partner of the branding practice at Makovsky + Company, a top 10 independent public relations firm, where he was responsible for defining and designing the digital infrastructures for the firm’s financial, pharmaceutical, technology and media clients. He has since held Chief Marketing Officer positions at YouGov, the global data and political polling firm, and FROM, the Digital Transformation Agency.
Tim has also contributed his time and talents to the public sector, spearheading initiatives for the U.S. Department of State, the City of New York, and the City of Chicago, and as a member of the marketing faculty of the School of Professional Studies at New York University.