Rachael is an Account Director on the Healthcare Public Relations team and has spent her entire career in healthcare PR supporting clients raise brand awareness and improve communication strategies through traditional media relations, thought leadership, social media initiatives and event activations. She has extensive experience within the medical technology space, along with a passion for the industry. As an out of the box problem solver and communicator, Rachael has a proven ability to translate complex concepts into easily digestible and relatable content.
Prior to joining ICR Westwicke, Rachael was an Account Supervisor at BCW where she managed pharmaceutical and med tech accounts with PR activities ranging from data milestones communications, unbranded campaigns, internal communications, event activations and more.
Rachael holds a BA in Strategic Communications with a double minor in Biology and Public Health from the University of Minnesota, Twin Cities.