Posted on November 18th, 2021. Posted by ICR Westwicke
As public health officials discuss whether to call subsequent COVID-19 vaccinations “boosters,” fearing it gives the impression that previous inoculations weren’t effective—some preferred “third dose” or “final dose”—chalk it up to yet another debate about words and nomenclature related to the worst global pandemic in a century.
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Posted on October 10th, 2021. Posted by ICR Westwicke
Securing media coverage can be a fantastic opportunity to tell your company’s story, boost your reputation, and exhibit credible thought leadership in your industry. However, delivering articulate quotes can be challenging.
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Posted on August 24th, 2021. Posted by ICR Westwicke
Just as schools and businesses run occasional fire drills, your company should periodically pressure test your crisis communications plan. To truly understand if and how the plan will work, your management team and employees need to see how your strategy will play out in a realistic scenario.
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Posted on July 22nd, 2021. Posted by ICR Westwicke
No matter how careful you are as a company, you can quickly find yourself in the center of a crisis you didn’t expect. When that crisis disrupts operations or threatens the reputation of the company, you must act swiftly but carefully.
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Posted on March 4th, 2021. Posted by ICR Westwicke
One of our clients, a recently public diagnostics company, settled an ongoing royalty dispute with a major pharmaceutical company. The settlement amount was significantly lower than what our client had accrued, resulting in nearly $750 thousand upside to their P&L in the upcoming quarter.
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Posted on November 16th, 2020. Posted by Kate Coyle
After nearly 20 years of working in healthcare communications, the excitement never gets old for me. What’s not to love about an industry that’s critical to life itself, rife with issues and controversy, and delivers a solid dose of the unexpected on a daily basis?
In my mind, a highlight is the problem solving our job requires every day. Whether pursuing an opportunity, managing an issue or leveraging an insight, it’s our responsibility to chart the path forward on behalf of our clients.
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Posted on August 19th, 2020. Posted by ICR Westwicke
There are many things public companies must consider when disseminating news. What is the most appropriate vehicle to disclose news to investors? In some instances, you will need to file a Form 8-K, the disclosure from the Security and Exchange Commission (SEC). Sometimes, the news will necessitate issuing a press release. And sometimes, you will file both.
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Posted on February 6th, 2020. Posted by Terri Clevenger
Patient advocacy is a part of public relations that has always held a special place in my heart. It’s easy for us in the healthcare industry to get so caught up in our day-to-day to-do lists that we forget the reason (namely who) we are actually working for. Patient advocacy is the piece that brings it back home. I’ve been in the industry long enough to have seen a lot of change in how healthcare companies include patients in what they’re doing, and I’m proud to say that we’ve made huge strides and are continuing to advance toward the place where patients are full partners.
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Posted on October 31st, 2019. Posted by Mark Corbae
Any company, no matter how diligent, can find itself suddenly thrust into a crisis — a natural disaster, product safety issue, whistleblower claim, or other unforeseen emergency. When an incident occurs, especially one that disrupts operations or threatens the company’s reputation, stakeholders, be they customers, shareholders or partners, will want to immediately know what happened and how they’re affected. Mishandling the crisis can exacerbate the problem and shake public trust, causing long-lasting harm. And in the current era of instantaneous digital and social media communications, if you don’t communicate during an urgent situation, others may get there first and define it for you.
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Posted on July 18th, 2019. Posted by Sean Leous
I remember when reporters answered their phones because they were always at their desks, and only the very wealthy had cell phones. I remember sending materials via overnight mail, because that was the way reporters in Washington, D.C. wanted to be pitched. Then came dial-up internet and the common chime: “You’ve got mail.”
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