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Westwicke Blog

The Westwicke Blog is designed to deliver information and insights into the ever-changing world of healthcare communications.

Tips for Creating Your 2013 Strategic Investor Relations Plan

Posted on January 16th, 2013. Posted by

Tips for Creating Your 2013 Strategic Investor Relations Plan

How do you balance your investor relations (IR) activities with the other demands on your time as a management team? How can you best align your investor relations efforts with your overall corporate strategy and messaging? Here are several tips to help ensure that the strategic investor relations plan you create at the beginning of the year will deliver the desired results:

  1. Define your goals. In order to be successful you must identify the outcomes you want to achieve.  Decide if you are trying to increase your visibility, broaden your shareholder base and/or increase sell-side coverage.  Be specific with your goals and create metrics that you can use to evaluate your effectiveness.
  2. Allocate your time. As a senior executive of a life sciences, medical technology or healthcare services company, you have many demands on your time. Ask yourself, “How much time can I afford to devote to investor relations?” While being visible is important, you don’t want to be overexposed. Your shareholders, the Street and your employees want to know that you spend more time managing your business than worrying about your stock price. Continue Reading

Top 10 Guidance Tips for the New Year

Posted on January 9th, 2013. Posted by

Top 10 Guidance Tips for the New Year

At this point in the year, many companies are preparing to issue 2013 guidance as part of their calendar 4Q earnings call.  We thought it would be helpful to share some insights and best practices about the most effective ways for your company to issue earnings guidance.

  1. Be realistic.  Trying to figure out what you’re going to earn a year from now is difficult, and occasionally companies trip themselves up because they issue guidance that they know in their hearts is not attainable. Managements should honestly assess their prospects for the next year, haircut their internal numbers a bit, and provide guidance that feels 100% attainable.
  2. Range or point estimate?  Issuing a guidance range is always the best answer.  As you consider this range, make sure it is appropriate for your company’s size and business model.  Too wide of a range implies that you may not have a good handle on your business.  Too narrow a range doesn’t leave any wiggle room.  Continue Reading

Welcome to the Westwicke Blog

Posted on January 2nd, 2013. Posted by

Welcome to the Westwicke Blog

“An investment in knowledge pays the best interest” – Benjamin Franklin

Welcome to the new blog of Westwicke, the largest healthcare-focused investor relations and capital markets advisory firm in the country. Here, we’ll be sharing wisdom, insights and knowledge about all aspects of investor relations (IR) and the capital markets with a specific emphasis on what’s important for CEOs, CFOs and IROs at life sciences, medical technology, and healthcare services/HCIT companies.

Who we are

All of the members of the Westwicke team who will be penning posts are seasoned Wall Street experts: former sell-side research analysts, buy-side analysts and portfolio managers, investment bankers, institutional salespeople, and equity capital markets professionals. We’ll be sharing our views based on our collective 200 years of Wall Street experience, a deep knowledge of the healthcare industry, and a history of successful strategic partnership with our clients.

Continue Reading

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