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Posts by Amaris Modesto

Amaris Modesto

Amaris is Vice President of Social Media within the Digital Branding practice at ICR. She leads the growth and development of ICR’s social media offering, conceptualizing and executing social media strategy that includes content creation, channel planning, and measurement.

Social Media in the Age of Social Distance

Posted on March 27th, 2020. Posted by

Social Media in the Age of Social Distance

With coronavirus spread on the rise, we’ve only begun to see the impact in the U.S. and witness its full expression in the world. These are, without question, uncertain times. And people are actively searching for information online: “coronavirus” may be the largest Google search trend in history, and every 45 milliseconds someone searches the term “coronavirus” on Twitter. There is information overload and a serious appetite for more.

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